The concept pioneers a new digital platform that revolutionizes the
traditional sales experience
AMSTERDAM--(BUSINESS WIRE)--Jan. 21, 2015--
Tommy Hilfiger, which is owned by PVH Corp. (NYSE:PVH), is pleased to
announce the launch of an innovative digital sales showroom, located at
its global headquarters in Amsterdam, The Netherlands. The digital
showroom revolutionizes the sales experience for retailers by offering
them a more engaging and seamless buying approach. The interactive
system blends collection information, sales tools and brand content in
one seamless touchscreen interface.
Tommy Hilfiger and Daniel Grieder in the Digital Showroom (Photo: Business Wire)
“Our digital showroom revolutionizes the buying and selling journey for
our retail customers and internal sales teams,” said Daniel Grieder,
CEO, Tommy Hilfiger. “We are passionate about providing our clients with
the best service, experience and quality. Our new digital showroom
concept completely reimagines the traditional buying approach and
establishes a new fashion industry benchmark for business to business
sales. The concept also supports our ongoing focus on efficiency and
will significantly streamline and enhance the Tommy Hilfiger sales
experience.”
“Our unique digital showroom concept is a juxtaposition of craft and
innovation,” said Tommy Hilfiger. “The platform reflects values which
are at the heart of our brand DNA: entrepreneurial, inspirational,
surprising, inclusive and accessible. We believe this is the sales
experience of the future and look forward to working with our retail
partners in this exciting new setup.”
The centerpiece of the digital showroom is an interactive half-meter by
one-meter touchscreen table set in a sleek walnut frame, which connects
to a four-meter-high wall-to-wall grid of ultra-high-definition 4K
screens. Customers can digitally view every item in the Tommy
Hilfiger sportswear and Hilfiger Denim seasonal collections
and create custom orders with all product categories laid out across a
single screen. They can view head-to-toe key looks, zoom in with
incredible detail to see unique design features, and click on a garment
for specific information such as color offerings and size ranges.
The product selection and ordering experience builds on a traditional
sales approach, reimagined through the digitalized system that
streamlines and simplifies the process. The interactive interface allows
for in-depth discussions on styling, merchandising and deliveries that
are tailored to each client. Furthermore, by complementing traditional
sales tools with an array of brand information, the digital showroom
effectively immerses the customer in the complete Tommy Hilfiger brand
experience.
The digital showroom concept also supports Tommy Hilfiger’s
ongoing sustainability mission, as it reduces sample production,
eliminates the need for printed order forms, and diminishes the
ecological impacts of shipping. In turn, the environmental impacts of
sample creation are significantly reduced, from the supply chain and
manufacturing to packaging and international shipping.
Tommy Hilfiger will launch its digital showroom on January 21,
2015, in Amsterdam with key international wholesale partners, and the
company is establishing a global roll-out plan to expand the concept
into markets worldwide.
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger
Denim, Tommy Hilfiger is one of the world’s most
recognized premium designer lifestyle groups. Its focus is designing and
marketing high-quality men’s tailored clothing and sportswear, women’s
collection apparel and sportswear, kidswear, denim collections,
underwear (including robes, sleepwear and loungewear), footwear
and accessories. Through select licensees, Tommy Hilfiger offers
complementary lifestyle products such as eyewear, watches, fragrance,
athletic apparel (golf and swim), socks, small leather goods, home goods
and luggage. The Hilfiger Denim product line consists
of jeanswear and footwear for men and women, accessories, and fragrance.
Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is
available to consumers worldwide through an extensive network of Tommy
Hilfiger and Hilfiger Denim retail stores,
leading specialty and department stores, select online retailers, and at tommy.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, DKNY, Ike Behar
and John Varvatos.
PVH CORP. SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: Forward-looking statements made in this press
release, including, without limitation, statements relating to PVH
Corp.’s future plans, strategies, objectives, expectations and
intentions, are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Investors are
cautioned that such forward-looking statements are inherently subject to
risks and uncertainties, many of which cannot be predicted with
accuracy, and some of which might not be anticipated, including, without
limitation (i) the Company’s plans, strategies, objectives, expectations
and intentions are subject to change at any time at the discretion of
the Company; (ii) the Company may be considered to be highly leveraged,
and uses a significant portion of its cash flows to service such
indebtedness, as a result of which the Company might not have sufficient
funds to operate its businesses in the manner it intends or has operated
in the past; (iii) the levels of sales of the Company’s apparel,
footwear and related products, both to its wholesale customers and in
its retail stores, the levels of sales of the Company’s licensees at
wholesale and retail, and the extent of discounts and promotional
pricing in which the Company and its licensees and other business
partners are required to engage, all of which can be affected by weather
conditions, changes in the economy, fuel prices, reductions in travel,
fashion trends, consolidations, repositionings and bankruptcies in the
retail industries, repositionings of brands by the Company’s licensors
and other factors; (iv) the Company’s plans and results of operations
will be affected by the Company’s ability to manage its growth and
inventory, including its ability to realize benefits from its
acquisition of The Warnaco Group, Inc. (“Warnaco”); (v) the Company’s
operations and results could be affected by quota restrictions and the
imposition of safeguard controls (which, among other things, could limit
the Company’s ability to produce products in cost-effective countries
that have the labor and technical expertise needed), the availability
and cost of raw materials, the Company’s ability to adjust timely to
changes in trade regulations and the migration and development of
manufacturers (which can affect where the Company’s products can best be
produced), changes in available factory and shipping capacity, wage and
shipping cost escalation, and civil conflict, war or terrorist acts, the
threat of any of the foregoing, or political and labor instability in
any of the countries where the Company’s or its licensees’ or other
business partners’ products are sold, produced or are planned to be sold
or produced; (vi) disease epidemics and health related concerns, which
could result in closed factories, reduced workforces, scarcity of raw
materials and scrutiny or embargoing of goods produced in infected
areas, as well as reduced consumer traffic and purchasing, as consumers
limit or cease shopping in order to avoid exposure or become ill; (vii)
acquisitions and issues arising with acquisitions and proposed
transactions, including without limitation, the ability to integrate an
acquired entity, such as Warnaco, into the Company with no substantial
adverse affect on the acquired entity’s or the Company’s existing
operations, employee relationships, vendor relationships, customer
relationships or financial performance; (viii) the failure of the
Company’s licensees to market successfully licensed products or to
preserve the value of the Company’s brands, or their misuse of the
Company’s brands and (ix) other risks and uncertainties indicated from
time to time in the Company’s filings with the Securities and Exchange
Commission.
The Company does not undertake any obligation to update publicly any
forward-looking statement, whether as a result of the receipt of new
information, future events or otherwise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150121005071/en/
Source: PVH Corp.
Tommy Hilfiger
Europe:
Kimberley Witcomb, +31 (0) 20-589-5714
Director
of Communications
kimberley.witcomb@tommy.com
or
North
America:
Zach Eichman, +1-212-548-1938
Vice President, Global
Corporate Communications
ZachEichman@tommy.com
or
Asia
Pacific:
Eric Reed, +852-3916-1336
Vice President, Marketing &
Communications
eric.reed@tommy.com
or
Latin
America:
Lisa Bressler, +1-212-548-1365
Director of Marketing
& Communications
lbressler@tommy.com
