Central component includes competition for internship with
gridiron great Steve Young
NEW YORK--(BUSINESS WIRE)--Oct. 14, 2013--
PVH Corp. (NYSE:PVH) announced today that its Van Heusen brand
will center its 2013 Institute of Style campaign on educating and
helping men to step up their style for ultimate success in the
workplace. As part of the campaign, Van Heusen will launch a
competition for a week-long internship with football great and Van
Heusen brand ambassador Steve Young.
“In this newest season of our Institute of Style campaign, we are
focusing on the young professional setting out on his career path,
teaching him that dressing well is essential in today’s
workplace,” said Mike Kelly, Executive Vice President of Marketing for
PVH. “This campaign will provide one young man with a once-in-a-lifetime
opportunity to intern with all-time football great and successful
businessman Steve Young, while educating and inspiring many more men to
step up their style.”
The online competition, which kicks off today, will live on Van Heusen’s
Facebook page – facebook.com/VanHeusen
– and will be judged by brand ambassadors Young, fellow football great
Jerry Rice and current pro quarterback Matthew Stafford. Candidates can
enter by submitting a photo that illustrates their personal style, along
with a written elevator pitch that explains why they would be the best
candidate for the internship. Semifinalists will be revealed in early
January and required to create a one minute video, responding to
interview questions posed by Young. The grand prize winner will be
announced the first week of February.
The Institute of Style campaign and internship competition will
be supported by broadcast, print and digital advertising. An
advertisement will launch on NBC’s Sunday Night Football; GQ,
ESPN the Magazine and Men’s Health will feature the
campaign in-book; and creative will appear on GQ.com, CBSSports.com and
CareerBuilder.com, the largest job site in the U.S., in an additional
effort to communicate with men beginning their careers.
Young, Rice and Stafford will appear in a series of videos living on VanHeusen.com
that show the gridiron greats offering personal style tips. In addition,
Stafford will be featured in point-of-sale materials at participating
retailers nationwide.
The Van Heusen Institute of Style campaign is designed to
help men across America step up their style for the key moments in life
when it’s vital to make a lasting first impression. A trusted style
authority for almost 100 years, Van Heusen offers an
easy-to-follow series of online “playbooks” as part of the Institute
of Style that offer men step-by-step style guides on how to dress
for these “game-changing” moments – a big job interview, the first date,
meeting the parents for the first time and more. The playbooks live on VanHeusen.com.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass,
G.H. Bass & Co., Warner’s and Olga, and its
licensed brands, including Speedo, Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors,
Sean John, Chaps, Donald J. Trump Signature Collection,
JOE Joseph Abboud, DKNY, Ike Behar and John
Varvatos.
Source: PVH Corp.
Media:
MATTER
Anne Larimer Hart, 212-704-4428
AnneLarimer.Hart@matter-inc.com
or
PVH
Jason
Colin, 212-381-3937
JasonColin@pvh.com
or
Investor:
Dana
Perlman, 212-381-3502
Treasurer, Senior Vice President
Business
Development and Investor Relations
