Van Heusen will donate a shirt to Career Gear every time a person
uses #GiveAShirt
NEW YORK--(BUSINESS WIRE)--Nov. 3, 2014--
PVH
Corp. [NYSE: PVH], the owner of the Van Heusen brand, today
announced a partnership with non-profit philanthropic organization Career
Gear, which provides professional clothing, mentoring and
life-skills to help economically disadvantaged men, challenging
consumers to #GiveAShirt. This holiday season, between November
3, 2014 and January 4, 2015, every time a consumer uses the hashtag #GiveAShirt
on any of their social channels – Facebook,
Twitter
or Instagram,
PVH’s Van Heusen division will donate a dress shirt to Career
Gear, up to 10,000 shirts.
“The Van Heusen Institute of Style is dedicated to helping men
across the country look and feel their best, and we are excited for a
new chance to provide thousands of men with a head start on their career
goals through our partnership with Career Gear,” said Mike Kelly,
Executive Vice President of Heritage Brands Marketing for PVH. “With
this socially focused campaign, we have an opportunity to rally our
consumers and make a difference in people’s lives.”
Van Heusen spokesmen and football legends Steve Young and Jerry
Rice will be joined by former New York Giants running back David Wilson
to launch the campaign via a full slate of earned and social media
activations.
#GiveAShirt: Help Us Pass it Forward and Win!
For fans who want to help pass it forward, simply tag a friend and use
#GiveAShirt in your post and be automatically entered to win daily
prizes, as well as a grand prize that includes a trip for two to New
York to see a professional football game, a $500 Van Heusen gift card
and autographed merchandise from Steve Young and Jerry Rice.
“The #GiveAShirt campaign and partnership with Van Heusen will
mean so much to our organization,” said Gary Field, Founder and
Executive Director of Career Gear. “Through this campaign we will be
able to further our goal of providing professional clothing, mentoring
and life skills to help men in poverty or need become role models and
mentors to their families and communities.”
As part of the campaign launch, Van Heusen will be the presenting
sponsor of the Giants game against the Indianapolis Colts at MetLife
Stadium on Monday, November 3, 2014. Wilson will greet fans and conduct
an autograph session on the MetLife Central stage from 6:30 p.m. to 7:30
p.m. Further, the campaign will be promoted through a marketing campaign
across national print, digital and online advertisements.
To learn more about the #GiveAShirt program, please visit https://www.facebook.com/VanHeusen,
find us on Twitter @VanHeusen
or Instagram @vanheusenstyle.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s
and Olga, and its licensed brands, including Speedo, Geoffrey
Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL
Michael Kors, Sean John, Chaps, Donald J. Trump
Signature Collection, DKNY, Ike Behar and John
Varvatos.
About Career Gear
Career Gear aims to promote the economic independence of low-income men
by providing financial literacy training, a network of support,
professional attire, career development tools, job-readiness and
essential life-skills training that help men enter the workforce, stay
employed and become stronger contributors to their families and
communities. Men helped by the Career Gear program include the disabled,
recovering addicts, veterans of the military, former foster care
children, recent immigrants and the formerly incarcerated.
Source: PVH Corp.
Media:
United Entertainment Group for Van Heusen
Matt
McCullough, 212-642-7706
matt.mccullough@uegworldwide.com
or
Investor:
Dana
Perlman, 212-381-3502
Treasurer, Senior Vice President
Business
Development and Investor Relations
