Women Spoke and Warner’s Listened: Revolutionary New Warner’s Collection Solves “Bra-Blems”

  • Jun. 3, 2015

New commercial and ad campaign captures women’s unscripted reactions to new bra collection

NEW YORK--(BUSINESS WIRE)--Jun. 3, 2015-- PVH Corp. (NYSE:PVH), owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.

“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”

Solutions-based innovation and comfort have been part of the Warner’s DNA for over 140 years. That heritage, combined with this fresh approach to talking about intimates, has set Warner’s apart within the industry. “We have always been committed to offering real solutions for real women and that’s what this commercial is all about,” said Hall.

The bras featured in the television ad belong to the “No Side Effects” collection, which uses a groundbreaking design to solve the problem of “sleevage” — the unsightly bulge between the bra and underarm that ruins a sleek look. ‘No Side Effects,’ which was introduced in 2014, quickly provoked consumer buzz, and has already become one of Warner’s best-selling collections.

The campaign will run from June 1 – July 6 and includes 15, 30 and 60 second television commercials, airing on networks like Food Network, TLC and Bravo, as well as digital display and digital video advertising. Warner’s is taking this conversation a step further by releasing video vignettes of the women in the commercial talking about “bra-blems” on Warner’s social media channels. The concept was developed in partnership with Bodega Studios.

NEW Warner’s “No Side Effects”

The “No Side Effects” collection is available in underwire, wire-free and front close underwire. The underwire with lift style will launch Fall 2015. This first-of-its-kind collection can be found at major department stores and retail chains nationwide, in-store and online, at the suggested retail price of $40.00.

About Warner’s

Since its introduction in 1874, Warner’s has been one of the most trusted brands in the intimate apparel field and has been the first brand to feature many of the most revolutionary technologies and innovations in the category. Today, Warner’s continues to be known for innovation and delivering both comfort and style for women. Warner’s is owned and marketed by PVH Corp.

For more information about Warner’s, please visit www.warners.com, Like us on Facebook (WarnersBras) and Follow us on Twitter (@WarnersBrasUSA).

About PVH

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Ike Behar and John Varvatos.

Source: PVH Corp.

Press:
Kaplow Communications
Noelle Nocera, 212-221-1713
nnocera@kaplow.com
or
Investors:
PVH
Dana Perlman, 212-381-3502
danaperlman@pvh.com