Consumer Engagement

Calvin Klein and Amazon Co-Host “Icy Season: A Saweetie Special”

Calvin Klein and Amazon co-hosted Icy Season: A Saweetie Special, a 35-minute shoppable spectacular streamed on Amazon Live and the Amazon Music Twitch channel. Headlined by hit rapper and platinum artist, Saweetie, and featuring emcee, Symone, winner of RuPaul’s Drag Race, the show included live musical and dance performances, Saweetie’s holiday gifting advice and live Q&A sessions with fans. This one-of-a-kind shoppable livestream show was made possible with Amazon Music and Amazon Fashion.

Saweetie performed top hits “Best Friend” and “Tap In,” and for the first time, her new track, “Icy Chain.” She also performed an exclusive track, “Icy Grl (Holiday Edition).” Each live performance featured new arrangements and choreography created specifically with this programming and audience in mind. Saweetie was backed by a troupe of dancers wearing Calvin Klein’s hero styles, such as bestselling Modern Cotton and Cotton Stretch underwear and iconic Calvin Klein Jeans. During the live stream, customers were able to watch and shop the Calvin Klein looks in the Amazon Live video player’s shopping carousel as well as in the Amazon Fashion store.

“Working with Calvin Klein and Amazon to curate my own show was so amazing– it’s unlike anything I’ve ever done,” said Saweetie. “The holidays are super special to me and that’s something I wanted to share with my fans and give them something extra icy. The show has a lot of firsts – new songs, new dances, and a bunch of surprises that I was so excited to bring to life. I hope everyone has a good time watching it and I want all my fans to feel inspired during the holidays.”

To watch Icy Season: A Saweetie Special and browse the looks worn by the performers, along with other product curated for the holiday season, customers can visit the Calvin Klein brand store in Amazon Fashion's online store.