Tommy Hilfiger announces a progressive step in its journey to provide consumers with more transparent product information with the piloting of the Higg Index Sustainability Profile, together with the Sustainable Apparel Coalition (SAC) and sustainability insights platform Higg. In stride with Tommy Hilfiger’s vision to create fashion that Wastes Nothing and Welcomes All, the Higg Index Sustainability Profile will provide environmental impact information starting September 8, 2021, across an assortment of TOMMY HILFIGER products in the European markets, for a six-week trial on tommy.com. The products will also be added to Amazon's Climate Pledge Friendly program.
A total of 247 best-selling products across all TOMMY HILFIGER product categories, including menswear, womenswear and kidswear will be featured. The product profiles will feature data-backed claims such as the environmental impact of the fabric, including water and fossil fuels usage as well as greenhouse gas emissions levels. Each Higg profile provides consumers with increased visibility into a product’s environmental impact, addressing the public's interest and demand for more transparency in the fashion industry. The pilot will assess to what extent the sale of products with Higg profiles perform versus styles without this information. Through qualitative surveys, the pilot will also analyze how helpful the Higg profiles are in supporting consumers in their personal sustainable shopping journey.
“We are committed to fostering industry relationships that place sustainability at their core in order to create long-lasting change,” said Esther Verburg, Executive Vice President, Sustainability, Business & Innovation, Tommy Hilfiger Global. “As we continue to look for innovative solutions that make the Tommy Hilfiger business more circular, this program provides a transparent and consistent way to share sustainability information with our consumers.” The Higg Index Sustainability Profile pilot in Europe builds on the program that Tommy Hilfiger drove in North America earlier this year in partnership with Amazon, the SAC and Higg. Higg, the sustainability insights platform for consumer goods businesses, provides software and services for measuring, managing, and sharing supply chain performance data. It is the exclusive licensee of the Higg Index methodology developed by the SAC.
New products featuring the Higg Index Profiles will launch in Spring 2022, further supporting Tommy Hilfiger’s long-term global goal to be more transparent in communicating product, supply chain and brand impacts.
“The Sustainable Apparel Coalition is proud to welcome TOMMY HILFIGER as the newest brand partner to join the Higg Index transparency program,” states Amina Razvi, Executive Director, Sustainable Apparel Coalition. "Transparency is key to transforming the fashion industry. With increasing demand from consumers for accountability from brands and retailers, the Higg Index transparency program is a critical step towards a unified approach for industry-wide transparency.”
“Tommy Hilfiger is putting a stake in the ground as a leader when it comes to transparency in the fashion industry,” said Jason Kibbey, CEO, Higg. “We’re proud to support them with the data and insights they’re using to scale awareness of environmental impacts and strengthen their relationship with consumers.”
Tommy Hilfiger’s mission is to become a leading sustainable designer lifestyle company that Wastes Nothing and Welcomes All, through how it creates its product, manages its operations and connects with its communities and stakeholders. More information about Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy, can be found on here.