Tommy Hilfiger unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring South Korean entertainment icon Jung Hae In. The actor—who says the excitement of racing is a like a metaphor for his own career—brings his approachable charisma and quiet confidence to classic American style.
“The Hilfiger Racing Club” is TOMMY HILFIGER’s global style statement, merging the preppy charm of race club nostalgia with a contemporary spirit. Starring in the campaign, Jung Hae In joins the growing international Tommy family of artists, influencers and tastemakers who keep the brand firmly on the pulse of culture.
The first iteration of the campaign launched globally on August 26th and will be amplified by high-energy activations for global Tommy fans. From bespoke branded experiences to creative collaborations and racetrack-inspired events, the program will showcase how this version of prep is less about rules, and more about reinvention.
“I’ve always loved that TOMMY HILFIGER stands for style that feels classic yet full of character,” said Jung Hae In. “I enjoy when style can surprise you, when familiar pieces are transformed with unexpected details that make them feel entirely new. This campaign captures that energy, and it’s exciting to be part of a story that celebrates both tradition and reinvention.”
Bringing bold energy and a modern perspective to the campaign, Jung Hae In captures the spirit of a new kind of prep. In sync with the vibe of “The Hilfiger Racing Club”, he moves through a world of speed and sophistication at his own pace. Known for his vibrant outlook and refined style, the actor stands in contrast to the motion around him—composed, focused and confident in steering his own journey.
For the Fall 2025 collection, TOMMY HILFIGER returns to its brand heart in New York City to find inspiration, reworking the codes of the city’s prep heritage through new takes on layering and texture-play. Jung Hae In reflects the spirit of the collection in a wardrobe that fuses sophistication with laid-back charm. Shirting is revisited in new tartans including a warm sandstone hue and layered under a suede trucker jacket. Tailoring is elevated with a long navy cashmere coat, while a blue down vest is styled over an Oxford shirt, alongside a preppy tie as a nod to collegiate tradition. It’s a new interpretation of the modern heritage wardrobe, turning the traditions of NY-rooted prep upside down through the ever-unapologetic Tommy twist.
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
The campaign marks a continuation of “You’re Invited, No RSVP Required”—a new style statement inspiring the coming seasons that reimagines prep with defiance, freedom and individuality. It began in 1985, the founding year of the brand, when a billboard in New York’s Times Square confidently placed Tommy Hilfiger’s name alongside the great designers of the time. Since then, the brand has brought its signature spirit of playful rebellion to defining moments in culture, from hip-hop and the Formula 1® paddock to fashion’s biggest red carpets. The global campaign builds on that legacy, putting prep on the racetrack with “The Hilfiger Racing Club” story, fronted by actor Nicholas Hoult and supermodel and fashion icon Claudia Schiffer.
The Fall 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @holyhaein.