A cast headed by Nicholas Hoult and Claudia Schiffer showcase Tommy’s spin on prep culture and its heritage-driven wardrobe.
Tommy Hilfiger, unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring actor Nicholas Hoult and supermodel and fashion icon Claudia Schiffer. With an aesthetic inspired by luxury motorsport nostalgia, every lap at “The Hilfiger Racing Club” is a celebration of tradition while driving forward with fresh originality.
Launching worldwide on August 26th, the campaign will be amplified by high-energy activations for global Tommy fans. From bespoke branded experiences to creative collaborations and racetrack-inspired events, the program will showcase how this version of prep is less about rules, and more about reinvention.
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
Photographed by Glen Luchford, the campaign spotlights actor Nicholas Hoult, who is currently starring in Superman, and supermodel Claudia Schiffer, who embody timeless style and innate individuality throughout the campaign’s storyline. Hoult, a trained race driver with a passion for vintage motorsport, brings camaraderie and confidence to his trackside appearance. Schiffer is a striking presence channeling classic glamour and effortless sophistication within this world of luxury cars.
“Tommy’s take on this collection has the same energy I love about the racetrack,” said Nicholas Hoult. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for—timeless and effortlessly cool.”
“Tommy has an extraordinary talent for creating collections that feel timeless and playful,” said Claudia Schiffer. “It’s that joyful spirit of self-expression that he’s encapsulated with this campaign—he invited us into his world, and it was wonderful to be a part of it.”
The campaign marks the first chapter of “You’re Invited, No RSVP Required”—a new style statement inspiring the coming seasons that reimagines prep with defiance, freedom and individuality. It began in 1985, the founding year of the brand, when a billboard in New York’s Times Square confidently placed Tommy Hilfiger’s name alongside the great designers of the time. Since then, the brand has brought its signature spirit of playful rebellion to defining moments in culture, from hip-hop and the Formula 1® paddock to fashion’s biggest red carpets.
For the Fall 2025 collection, TOMMY HILFIGER returns to its brand heart in New York City to find inspiration, reworking the codes of the city’s prep heritage through new takes on layering and texture-play. Shirting is revisited with new tartans; barn jackets are updated with water-repellent finishes; a lightweight women’s trench in a responsible wool blend features a standout check pattern. As the season progresses, inspiration is found in New York heritage; think Oxfords layered under rugbys, and ties loosely knotted for a sense of ease. Pleats are casualized with crest sweatshirts and relaxed denim is accessorized with the American Icon bag. It’s a new interpretation of the modern heritage wardrobe, turning the traditions of NY-rooted prep upside down through the ever-unapologetic Tommy twist.
The Fall 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.