Building on a legacy of partnering with world class athletes, the partnership strengthens Tommy Hilfiger’s connection to global sport and culture.
The milestone partnership features effortlessly sophisticated menswear, race-inspired fanwear, refined watches, and appearances in brand campaigns and immersive events.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces Sergio Pérez as the newest TOMMY HILFIGER Global Menswear Ambassador.
The announcement marks a further expansion of the brand’s longstanding association with Formula 1®, reinforcing its history of collaborations with influential figures across global sport. As one of the most legendary, loved and respected drivers in Formula 1®, Sergio Pérez commands one of the sport’s largest and most passionate fanbases, bringing a cultural influence that complements the brand’s heritage of blending sport with Classic American Cool.
“We’ve championed drivers’ freedom to express themselves through style, and as Formula 1® continues to embrace fashion and entertainment, its stars have become truly global.” said Tommy Hilfiger. “An icon in Mexico and a fan favorite around the world, Sergio Pérez inspires young people with his confidence, talent and personality. He personifies our vision for relaxed, timeless menswear.”
Fueled by a shared passion for authenticity, performance and modern style, the partnership is announced ahead of the coming 2026 racing season, when Pérez returns to the grid with the Cadillac Formula 1® Team, supported by TOMMY HILFIGER as official apparel partner. His preparation for the season shows a discipline and forward momentum that reflects the brand’s determined optimism and spirit of pushing boundaries.
“Tommy brought style into the paddock and gave drivers the confidence to show who they are off the track,” said Sergio Pérez. “He’s always been at the heart of the action, and I’m excited to return to the grid with his brand alongside me. I admire his creativity and vision, and I’m proud to represent him and be part of the energy his brand brings.”
The partnership strengthens the TOMMY HILFIGER brand’s position at the intersection of sport, style and contemporary culture. As motor racing continues to surge in global popularity, Pérez’s connection with younger, style-aware fans brings powerful momentum across Gen Z and millennial audiences. Following in the footsteps of previous ambassadors Lewis Hamilton, Rafael Nadal and Thierry Henry, the collaboration underscores a continued commitment to working with sporting figures who influence culture at a global scale.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @SChecoPerez.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.