Liverpool FC will showcase curated ‘Tommy Hilfiger’ collections across campaigns, select match days and seasonal storytelling, with bespoke head-to-toe looks for players and key backroom staff.
AMSTERDAM, THE NETHERLANDS (January 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], presents a bold new expression for the beautiful game announcing a first football club partnership with Liverpool FC. Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns.
A series of exclusive capsules, cultural moments and seasonal campaigns bring New York prep heritage together with the spirit of Anfield. Men’s first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as Liverpool FC Women stars Gemma Bonner and Leanne Kiernan, bring the announcement to life - a modern expression of style, confidence and individuality. Ongoing narratives throughout the season will unfold on football’s biggest stages, bringing fans closer to the people and personalities that define the club.
“For my entire career I’ve been inspired by sports icons, stories and uniforms,” said Tommy Hilfiger. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness.”
“It’s great to see our LFC club partnership with Tommy Hilfiger go live” said Virgil van Dijk, Liverpool FC captain. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage”.
Ben Latty, chief commercial officer at Liverpool FC, said: “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club.”
In a statement of shared legacy and ambition, the partnership is announced with the largest Tommy flag ever produced, unfurled across the hallowed Anfield turf showcasing the co-branded logo. The fabric has been donated to the Silly Goose Foundation, founded by Reagan, an LFC Foundation participant and lifelong Reds fan, and will be repurposed into themed pieces that will be auctioned to raise funds for the charity.
Designed for the full club and global community of supporters, the partnership brings together decades of craftsmanship, tradition and authenticity in a modern expression of club dressing.
Tommy Hilfiger built a global brand on the belief that a welcoming spirit, connection to pop culture and bold collaboration can shape what comes next. His lifelong love of sport inspired him from the start of his career to bring fashion into the worlds of the athletes that define it. That passion powered decades of pioneering partnerships, from working with icons such as Thierry Henry, Rafael Nadal and Lewis Hamilton to reshaping how fashion meets sport. It now fuels a new frontier, from sponsoring the Cadillac Formula 1® Team and the U.S. SailGP Team to Liverpool FC, where the brand’s Americana heritage meets the club’s enduring football identity, driven by courage, creativity and a belief in dreaming big.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.
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About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.
As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.