AMSTERDAM, THE NETHERLANDS (July 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces Zhou Guanyu as the newest TOMMY HILFIGER Global Brand Ambassador. As China’s first Formula 1® driver and one of motorsport’s most influential contemporary voices, Zhou brings distinctive personal style, global appeal and a fresh perspective to the Tommy family.
“Zhou Guanyu represents a new generation of talent with influence that reaches far beyond the racetrack,” said Tommy Hilfiger. “What excites me most is the way he approaches style — with confidence, individuality and authenticity. I’m looking forward to seeing him bring that modern perspective to our vision of ‘Prep Made Current’.”
The announcement comes as Zhou continues his journey with the Cadillac Formula 1® Team, where he serves as Reserve Driver, supported by TOMMY HILFIGER as Official Apparel Partner.
“Fashion is part of my DNA; I’ve grown up understanding that clothes are not just practical — they are an entire language,” said Zhou Guanyu. “Style is an opportunity to tell your story without words. For decades, Tommy Hilfiger has helped show the personality beyond the helmet, opening the door for individuality to become part of the sport. I'm proud to be part of that legacy and to represent the brand on and off the track.”
The partnership strengthens TOMMY HILFIGER’s position at the intersection of sport, style and contemporary culture. As motor racing continues to surge in global popularity, Zhou’s connection with younger, style-aware fans expands the brand’s reach. Following in the footsteps of previous ambassadors Lewis Hamilton, Checo Pérez, Rafael Nadal and Thierry Henry, the collaboration underscores a continued commitment to working with sporting figures who influence culture around the world.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @zhouguanyu24.
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.
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