Consumer Engagement

True & Co Launches Any Wear Lounge Collection

True & Co is launching True Any Wear, a new loungewear collection made with more than 75% Modal sourced from responsibly managed forests. Any Wear features everyday, go-to styles that are made to be lived in, whether hanging out at home or out and about. It is available now at Nordstrom online and in select stores, and on Amazon on November 2, 2022.

Any Wear will launch with a new campaign featuring a diverse cast of models, including mother-daughter duo Enga and Enzie Domingue. The models are shot against a backdrop of curved, organic forms, highlighting the collection’s super soft fabrics and muted hues.

A True & Co x Nordstrom pop-up shop opened on September 23, 2022 at Nordstrom Walnut Creek in California, featuring the brand’s core styles as well as exclusive pieces from Any Wear. To celebrate, True & Co x Nordstrom will host a special pop-up event on October 1, 2022 featuring a conversation with Katie Sturino, the body acceptance advocate, founder of Megababe, and author of Body Talk.

For every True & Co bra purchased at the pop-up from September 23-October 21, 2022, the brand will give back to the community by donating a bra to Dress for Success San Francisco.