Consumer Engagement

Warners Ranks No. 1 Bra of the Year, Again

Warners Easy Does It® Wireless Seamless Bra (RM3911A) has ranked as the #1 selling bra* in this year’s NPD Intimate Apparel Awards for the second consecutive year.

The Easy Does It® bra has been a favorite among consumers and influencers as one of the brand’s most versatile styles and is designed to appeal to a wide range of consumers with inclusive sizing from XS-3XL.

Previously sold out on Amazon, the bra features extra side coverage panels, providing a seamless and smooth look under any outfit. Crafted in an allover stretch fabric that hugs the body, the comfortable, wireless cups offer light support while molding to a woman’s unique shape.

Check out Warners’ full Easy Does It® collection here.

*Source: The NPD Group/Retail Tracking Service, U.S. dollar sales, non-sport bras, Warners style RM3911A, 12 months ending January 2023.