Consumer Engagement

Calvin Klein features athletes Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler in latest 'Calvins or nothing' campaign

Launching today, Calvin Klein continues its Calvins or nothing series with a new campaign featuring Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler – globally-recognized athletes at the top of their game. Extending the visual narrative of Calvins or nothing, this campaign highlights each woman in an intimate setting designed to reveal their confidence and sensuality.

Photographer Brianna Capozzi uses the juxtaposition of expressive closeups and full-body shots to portray each individual’s duality. The result is a celebration of athleticism, strength and vulnerability.

The cast is dressed in essential Calvin Klein styles, including new Modern Cotton Underwear; High Rise Straight, 90s Straight, Straight and Bootcut jeans; cropped and classic trucker jackets; and signature logo tees.

Campaign content will launch across Calvin Klein’s social channels and will also show up across high-impact out of home locations around the world.