NEW YORK, NY, OCTOBER
24, 2013 – Calvin Klein, Inc. today
announced that it celebrated the Asian launch of Calvin
Klein platinum label with a special runway show
featuring the men’s and women’s Spring 2014 lines this evening at Shaw Studios
in Hong Kong.
The contemporary bridge sportswear line was presented by Kevin
Carrigan, the brand’s Global Creative Director. Top models,
including Liu Wen, Tilda
Lindstam, Soo Joo Park, Cici Xiang, Ehren Dorsey and Ju Xiao Wen;
as well as male models Tim Schumacher,
Sung Jin Park and Zhao Lei were featured in the runway
show. Ms. Wen and Mr. Park currently appear in the brand’s Fall 2013 global advertising
campaign.
Editors and special
guests from all over Asia were in attendance, and those who were wardrobed in Calvin
Klein platinum label, included Du Juan, Tao Okamoto, Gaile
Lai, Fiona Sit,
Nicole Warne, Ana R., Anthony
Sandstrom and Jocelyn Luko; celebrity stylists Alvin Goh and Ricky
Kwok; fashion columnist Janice Wong; blogger and stylist Tina
Leung; as well as socialites Anina Ho, Yvette Yuen, Yolanda
Choy and Tess Ma.
Photographer, blogger,
and model Hanneli Mustaparta, who is a contributor to Calvin Klein’s
official Tumblr blog (calvinklein.tumblr.com), was also on hand to capture the event and was wardrobed in Calvin Klein
platinum label.
Representing the Asian debut of Calvin
Klein platinum label, the Spring 2014 line was uniquely presented at Shaw
Studios in the presence of a massive, custom, structural Mylar backdrop that
reached approximately 150 feet wide and 20 feet tall. The show introduced the
brand’s new, more sophisticated point of view highlighting contemporary shapes
and innovative fabrics. Updating the house’s signature Minimalism with an
athleticism and urban attitude, silhouettes were pared down, yet modern and
edgy. Fabrics included an assortment of natural fibers and technical materials,
while the color palette featured a mix of neutrals, accented with both soft
hues of blush and ice pink and a bold counterbalance of viridian green. Complementing
accessories played with texture and shine and continued the sporty vibe.
Makeup for the runway
show was provided by ck one color cosmetics, which launches in
Asia this fall. Leading the team of makeup artists was ck one color
cosmetics global makeup artist, Jodie Boland. The current ck one color
cosmetics global advertising campaign for Fall 2013 features Ms. Lindstam and Ms.
Dorsey.
As previously announced,
the global roll out of the brand’s name change from ck Calvin Klein began
in Fall 2013 with watches and jewelry. The brand’s latest styles – including
the timeless, sophisticated ck exceptional watches for him and
the smooth, luxurious ck crisp jewelry for her, as well as
other stylish new additions to the Spring 2014 offering – were also featured in
the runway show.
It is planned that the
rebranding in Europe of the men’s and women’s bridge apparel lines will follow
the Asian introduction, in a phased manner over time, beginning in 2014.
Calvin Klein, Inc. is one of the
leading fashion design and marketing studios in the world. It designs and
markets women’s and men’s designer collection apparel and a range of other
products that are manufactured and marketed through an extensive network of
licensing agreements and other arrangements worldwide. Product lines under the
various Calvin Klein brands include women’s dresses and suits, men's
dress furnishings and tailored clothing, men’s and women's sportswear and
bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances,
eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear,
jewelry, watches, outerwear, handbags, small leather goods, and home
furnishings (including furniture). For more information, please visit
calvinklein.com.
PVH Corp., one of the world’s largest
apparel companies, owns and markets the iconic Calvin Klein and Tommy
Hilfiger brands worldwide. It is the world’s largest shirt and neckwear
company and markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass,
G.H. Bass & Co., Warner’s and Olga, and its licensed
brands, including Speedo, Geoffrey Beene, Kenneth Cole New
York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John,
Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud,
DKNY, Ike Behar and John Varvatos.
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EDITORIAL CREDIT: Calvin
Klein platinum label
IMAGE CREDIT: ©
2013 Getty Images
SOCIAL MEDIA:
facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein
brand handle: @calvinklein
CONTACTS:
Calvin
Klein, Inc.
Jennifer Crawford, SVP, Corp.
Communications
212 292 9795
Calvin Klein Asia
Karen Quek/Maggie Chow
852
2251 3171/852 2956 9504