This season, Tommy Hilfiger introduces ‘First-Timers’ – a new program
bringing together an eclectic group of digital influencers from
industries and areas of expertise beyond fashion to share the runway
show experience through a new, revealing lens.
NEW YORK--(BUSINESS WIRE)--Aug. 25, 2014--
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE:PVH],
is pleased to announce that Tommy Hilfiger will show his Spring 2015
women’s runway collection at the Park Avenue Armory during New York
Fashion Week on Monday, September 8 at 11:00am, marking his first
September show at the location.
Courtesy of Park Avenue Armory, Photo: James Ewing
After presenting his Great American Outdoors-inspired Fall 2014
collection in a dramatic, mountain imbued space at the expansive
location, Tommy Hilfiger is bringing his September fashion show to the
Park Avenue Armory for the first time. The designer previously also
showed his Fall 2013 and Fall 2012 shows in the Armory’s historic Drill
Hall.
“I am excited to be returning to the Park Avenue Armory,” said Tommy
Hilfiger. “The Armory is an incredible space that allows for a dramatic
and immersive guest experience, something that has become our signature
during New York Fashion Week. Since founding my brand, I have been
inspired by a wide range of influences outside fashion – music, art,
architecture, and entertainment. This season I am pleased to welcome a
fresh point of view to the show experience and show the world of fashion
through a new lens by introducing the ‘First-Timers’ digital program.”
Building on its philosophy of using social media and the digital space
to democratize the fashion show experience, this season Tommy Hilfiger
is introducing “First-Timers.” The new digital program brings together a
diverse group of digital influencers from different fields and areas of
expertise outside the fashion industry to document the unique experience
of viewing a fashion show for the first time. Bringing a fresh
perspective and diverse points of view to their coverage, the
“First-Timers” will each focus on a different element of the show
experience that combines their area of expertise with the world of
fashion. The influencers will explore and record their visual experience
of the Tommy Hilfiger runway show, allowing followers to view the
fashion industry from a revealing new perspective. The influencers’
bespoke footage will be shared via their blogs and social channels,
amplified over the brand’s social channels, and aggregated through “The
Conversation” – a live social media feed running on tommy.com and
featured in real-time on LED screens backstage at the runway show. This
recreation of the show through the perspectives of digital influencers
who are new to the fashion space supports Tommy Hilfiger’s commitment to
opening up the runway show experience, making the event more democratic
and giving a wider global audience unprecedented in-the-moment access.
“We strive to develop digital programs that engage new audiences and
embrace innovative social media pioneers,” said Avery Baker, Chief
Marketing Officer of the Tommy Hilfiger Group. “Building on the spirit
of democratization ingrained in Tommy Hilfiger’s DNA, the
‘First-Timers’ program opens the runway to a well-established network of
digital influencers, and invites them to share their unique artistic
perspectives and compelling original imagery from the show.”
Further details on the Tommy Hilfiger brand’s full digital
fashion week program will be announced in late August 2014.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger
and Hilfiger Denim, the Tommy Hilfiger Group is one of the
world’s most recognized designer apparel groups. Its focus is designing
and marketing high-quality menswear, womenswear, children’s apparel and
denim collections. Through select licensees, the Group offers
complementary lifestyle products such as sportswear for men, women,
juniors and children; footwear; athletic apparel (golf, swim and
sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear;
watches; handbags; men’s tailored clothing; men’s dress furnishings;
socks; small leather goods; fragrances; home and bedding products;
bathroom accessories; and luggage. The Hilfiger Denim product
line consists of jeanswear and footwear for men, women and children;
bags; accessories; eyewear and fragrance. Merchandise under the Tommy
Hilfiger brands is available to consumers worldwide through an
extensive network of Tommy Hilfiger retail stores, leading
specialty and department stores and other select retailers and retail
channels.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, DKNY, Ike Behar
and John Varvatos.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140825005756/en/
Source: PVH Corp.
Baptiste Blanc
Director of Global Communications
T + 31 20 589
5409
Baptiste.blanc@tommy.com
