Real women have always been the heart of True & Co.
Founded with the belief that bras could be better, the brand’s earliest designs were based on a 26-question Fit Quiz, taken by 9 million women.
True & Co was committed to making bras that feel good, and that required a new approach—one that began with crowdsourcing real women’s opinions about bras, from style to fit. How did women really want to feel in their bras, and how did they want to be supported?
This mission continues today with a women-led, ‘you-asked, we-listened' approach to design. (Case in point: back-closure bras were introduced to True & Co’s collection of pullover styles after customers asked for them. Ditto bras in customer-requested colorways.) Season after season, True & Co continues to innovate with new fabrics, colors, constructions, and silhouettes to support women exactly the way they want.
In addition to engaging directly with its community of customers, True & Co continues to bring women together through events and social media. Over the years, the brand has worked closely with nonprofit organizations ranging from I Support the Girls, which helps supply bras, underwear, and menstrual hygiene products to women in need, to The Breasties, which brings awareness and support to breast cancer survivors, previvors, thrivers, and carevivors impacted by breast and gynecologic cancers.
Additionally, with its #TogetherWeAreTrue and #TrueStories campaigns, the brand encourages women to share personal stories on social media—ranging from successes to insecurities and body acceptance—to foster a supportive, empowering community and push the industry toward a more inclusive future. This year on International Women’s Day, True & Co called on its community to create a special video speaking to the brand’s values of togetherness and female empowerment. Check it out below.